Tim Hortons Is Coming to WestJet Flights, and to WestJet Rewards in 2027

WestJet and Tim Hortons have announced a partnership with two parts. From November 30, 2026, WestJet flights that serve refreshments will pour a Tim Hortons blend called Flight Roast, and in 2027, WestJet Rewards and Tims Rewards members will be able to link their accounts and earn WestJet points on Tim Hortons purchases.

The coffee has a date. The points don’t, and there’s no earn rate to go with them yet, so for now this is a partnership to note rather than one to plan around.

Let me walk through what’s landing in November, what the 2027 link actually promises, and why a coffee partner matters more to WestJet Rewards than it would to Aeroplan.

Flight Roast Lands on November 30

Starting November 30, WestJet will serve Tim Hortons coffee and tea on flights that already offer in-flight refreshments. That’s the existing service with a new supplier, not a promise of a coffee cart on every flight.

Flight Roast is a custom blend that Tim Hortons developed for WestJet and says is roasted to taste best at 35,000 feet. It’s 100% Arabica, roasted to a full medium, and the tasting notes run to toasted nuts, cocoa, and red fruit. Whether any of that survives an aircraft galley is something we’ll find out in December.

There’s a small cultural export angle here too. Anyone flying WestJet into Canada for the first time may get their introduction to the double-double, two creams and two sugars, somewhere over the Prairies, which is about as Canadian a welcome as an airline can offer without handing out toques.

Link Accounts in 2027, Earn on Every Tims Run

The loyalty half arrives next year. WestJet Rewards and Tims Rewards members will be able to link their accounts, and once linked, eligible Tim Hortons purchases earn WestJet points on top of the Tims Rewards points you already collect. Linking also unlocks offers and promotions that WestJet says will be exclusive to linked members.

What	When	What we know
Tim Hortons Flight Roast onboard	November 30, 2026	A custom blend, with Tim Hortons coffee and tea served on flights that already offer refreshments
WestJet Rewards and Tims Rewards account linking	2027	WestJet points on top of Tims Rewards points on eligible purchases, plus exclusive offers. No earn rate or date yet

That’s the whole announcement. There’s no earn rate, no launch date beyond 2027, no word on whether WestJet points will ever be spendable at Tims, and nothing about elite status or a linking bonus. WestJet says the details will come closer to the rollout, and I wouldn’t read anything into the silence either way.

One thing we can already say is that the points themselves won’t add up to much. A WestJet point is worth about 1 cent toward WestJet flights and vacation packages, per our WestJet Rewards guide, so even a generous rate on a coffee is a few cents a cup. If this partnership ends up mattering, it will be because of the offers that come with linking, not the base earn.

If you carry an RBC WestJet card, you already earn 1.5 WestJet points per dollar at Tims today. The link would add a second stream of WestJet points on the same cup, which is the same double dip Triangle Rewards members picked up this month.

Tim Hortons Is Assembling a Loyalty Ecosystem

This is the second outside loyalty program Tim Hortons has bolted onto a coffee run in a month. Since September 2, Triangle Rewards members who link their accounts earn up to 5% in Canadian Tire Money at Tim Hortons on top of Tims Rewards points, although only part of that 5% comes from simply scanning your barcode.

Tim Hortons is also winding down the Tims Mastercard it launched in 2023, with the card ending on October 1, 2026, which makes the outside partnerships look less like an add-on and more like the strategy. With Triangle Rewards live and WestJet coming in 2027, Tims Rewards starts to look less like a coffee punch card and more like a hub that other programs plug into. Credit where it’s due, that’s a smarter play than most quick-service loyalty schemes manage.

The closest airline precedent is the Aeroplan and Starbucks partnership, which has let members link accounts and earn Aeroplan points on Starbucks purchases since April 2022. The model is the same, link once and earn on every cup, and the lesson from that one is that the per-dollar earning is modest and the periodic bonus offers are what make linking worthwhile.

So let me plant a flag. I’d expect the regular earn rate on a Tims order to be small and the linked-member promotions to carry the value, with a linking bonus at launch being the thing worth watching for. If that’s how it shakes out, the right move is to link and carry on as usual, not to start routing coffee runs through Tims for the points.

WestJet’s Year of Partnerships

WestJet has spent 2026 collecting partners. March brought the cross-loyalty deal with Canadian Tire’s Triangle Rewards, April added earning and redeeming on Copa Airlines and a Petro-Canada tie-up, and September brought earning, redeeming, and elite benefits on Sunwing Vacations.

Tim Hortons is the first everyday food-and-drink partner on that list, and it fills a real gap. WestJet Rewards has always had fewer ways to earn away from the airport than Aeroplan, so a partner that most Canadians visit weekly matters more here than it would for a program with a longer roster of everyday partners.

Conclusion

There’s nothing to do yet. Note November 30 if you have a WestJet flight coming up and want to try the coffee, and wait for the earn rate and any launch bonus before deciding how much attention the 2027 link deserves.

If you already buy coffee at Tim Hortons and already collect WestJet points, linking will be a two-minute job that pays a little on every cup. If you don’t, nothing announced so far is a reason to start.

The coffee is the part WestJet can put on a tray table in November. The points are the part that will decide whether this partnership matters.