Today, Air Canada and Parkland Corporation have officially launched their loyalty partnership, and we now have details on how this collaboration is going to work.
As previously announced in April, Canada’s national airline and its largest fuel retailing company planned to launch a partnership between their respective loyalty programs: Aeroplan and Journie Rewards.
For members of both programs, this represents new ways to earn and redeem points, and access benefits. Let’s take a look at the details.
What Is Parkland & Journie Rewards?
Parkland Corporation is Canada’s largest supplier and marketer of fuel and petroleum products, as well as a leading convenience store operator.
You might not be familiar with Parkland itself, but you’ll certainly know its consumer-facing brands quite well: Ultramar, Chevron, Pioneer, Fas Gas, ON the RUN, and Marché Express. The brands you’ll see per province or territory may vary, however, as Parkland’s brands are geographically distributed as follows:
- Chevron: Alberta and British Columbia
- Fas Gas: Alberta, British Columbia, Manitoba, Saskatchewan, and Yukon
- Ultramar: Ontario, New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island, and Québec
- Pioneer: Ontario
Parkland operates a loyalty program called Journie Rewards, which can be used across 1,100 participating gas stations and convenience stores.
The program’s most compelling perk is known as Gas Discount, which offers members a 7-cent (CAD) rebate per litre for up to 100 litres. You can get one fill-up discount for every 300 Journie Rewards points earned (1 litre of gas purchased = 1 point; $1 of merchandise purchased = 2 points).
Journie Rewards also has a partnership with CIBC: with a CIBC credit and debit card, members get to save a higher amount of up to 10 cents (CAD) per litre.
Aside from gas discounts, Journie Rewards also allows members to redeem points for merchandise at the gas station’s attached convenience store, including drinks and snacks.
What Does the Aeroplan and Journie Rewards Partnership Entail?
The new partnership between Aeroplan and Journie Rewards allows Aeroplan members to earn and redeem points on gas purchases at Parkland locations across Canada, including Ultramar, Chevron, Pioneer, and Fas Gas.
At participating locations, Aeroplan members may earn points as follows:
- Earn 1 Aeroplan point per 3 litres of fuel purchased
- Earn 1 Aeroplan point per dollar spent at convenience stores
Furthermore, Aeroplan members who link their Aeroplan account with their Journie Rewards account will earn up to 3x more Aeroplan points, which increases the earning rates as follows:
- Earn 1 point per 1 litre of fuel purchased
- Earn 2 points per dollar spent at convenience stores
In addition, after linking your Aeroplan account with your Journie Rewards account, you’ll be able to redeem Aeroplan points as follows:
- Redeem 300 points for a 7-cent discount per litre voucher for a single fill-up of up to 50 litres – up to five vouchers may be stacked for a maximum 35-cent discount per litre
- Redeem 500 points for a $5 in-store purchase voucher
- Redeem 1,100 points for a premium car wash
From here on forward, you’ll also be able to purchase a $25 Parkland-branded gift card by redeeming 3,500 points at the Aeroplan eStore.
This new partnership expands Aeroplan’s roster of “everyday earning” partners to another core element of Canadians’ daily lives, following the program’s partnerships with Starbucks, LCBO, and Uber, amongst others, in previous years.
Conclusion
Air Canada and Parkland Corporation have officially launched the partnership between their respective loyalty programs, Aeroplan and Journie Rewards.
With this new collaboration, Aeroplan members may earn and redeem points at Parkland’s Ultramar, Chevron, Pioneer, Fas Gas, On the Run, and Marché Express locations. By linking your Aeroplan and Journie Rewards accounts, you’ll earn up to 3x more Aeroplan points on eligible purchases, and you can choose to redeem Aeroplan points for gas discounts, car washes, and convenience store vouchers.
This new collaboration affords Aeroplan members another way to engage with the program on a day-to-day basis en route to unlocking outsized travel rewards.