Air France Marks 50 Years in Toronto with a Business Class Pastry Pop-Up

To mark 50 years of Air France flying between Toronto and Paris, the airline has set up a temporary pastry boutique on Bloor Street West built around its Business Class dessert menu.

Called La pâtisserie, the storefront is open from April 25 through May 17 at 151 Bloor Street West. It's the airline's first pastry pop-up anywhere in the world, and it landed in Toronto rather than Paris specifically because of the Canadian milestone Air France is celebrating.

Hours run from 12pm to 6pm Sunday to Thursday, and from 12pm to 7pm Friday and Saturday. The boutique and Salon de thé don't require a reservation; only the studio space at the back is bookable.

Inside, you'll find five signature pastries by French chefs Yann Couvreur and Laurent Le Daniel, the same creations served onboard Air France business class, alongside a coffee and tea service.

A Pop-Up Designed Like the Cabin

The space is meant to feel like Air France business class at street level, with finishes and palette borrowed from the cabin and subtle nods to the airline's history in Toronto.

Most visitors will spend their time on the boutique side, where you can browse the daily selection, pick up pastries to take away, or settle in at the Salon de thé to enjoy them on the spot.

Laurent Le Daniel earned the Meilleur Ouvrier de France distinction, France's top award for craftspeople, in 1997. Yann Couvreur runs his own pastry boutiques in Paris. Both chefs' creations have featured on Air France business class for years.

Pricing on the pop-up menu sits at $9.90 (CAD) per pastry, with three creations by Le Daniel (Lemon Delight; Raspberry and Montélimar Nougat; Chocolate and Caramel) and two by Couvreur (Mango Coco; Hazelnut).

Celebrating 50 Years in Toronto

Air France timed the pop-up to the anniversary of its first commercial flight to Toronto. On May 21, 1976, a Boeing 747 touched down at Pearson, opening the first non-stop service between the two cities. At launch, Air France was the only airline operating the route, with three weekly flights.

The schedule has grown considerably since. This summer, Air France is operating two daily flights out of Toronto. The wider Canadian network pairs that with 28 weekly flights from Montreal, seven each from Ottawa and Vancouver, and four from Quebec City, for a total of 60 flights per week between Canada and Paris.

For Toronto-based travellers, that frequency now makes Air France one of the more practical non-stop options to mainland Europe, particularly if you're looking to spend points outside the Star Alliance ecosystem.

Earning and Redeeming Flying Blue Miles

Air France's loyalty program is Flying Blue, and Canadians can earn miles through several routes.

American Express Membership Rewards is the most efficient transfer partner: Amex Canada moved the ratio to 1:1 in January 2026. Marriott Bonvoy also feeds Flying Blue at 3:1, with a 5,000-mile bonus on every 60,000 Bonvoy points transferred.

Transfer bonuses appear several times a year. Amex Canada ran its first-ever 25% bonus earlier this month. Separately, a recurring 10,000-mile flight bonus applies to paid Air France or KLM departures from Canada.

For redemption, Toronto–Paris in business class remains one of Flying Blue's stronger sweet spots, especially during the program's monthly Promo Rewards windows when select dates are discounted.

Conclusion

Honestly, I wouldn't go out of my way for the pastries alone. For anyone already in downtown Toronto though, La pâtisserie is a low-effort way to spend an hour with something most travellers never see on the ground.

The bigger angle, in my view, is who you bring. Most Canadians don't fly global business class often, and the pop-up is a rare chance to show a friend who isn't yet into Miles & Points what an airline like Air France actually puts behind its premium product. Who knows, the conversation might even land you a referral signup on your American Express Platinum Card.