Buy WestJet Points with a 40% Discount

WestJet has launched its latest promotion for purchasing WestJet points (WSP), during which members can buy WestJet points with a 40% discount. This time, the sale runs through to November 6, 2025, at 11:59pm Eastern Time.

In some cases, buying points from loyalty programs during a sale can make sense, since you can strategically “buy low and redeem high,” so to speak.

However, since WestJet Rewards is essentially a fixed-value points program with WestJet points worth 1 cent per point, it doesn’t really ever make sense to buy WestJet points, even during a sale like this. Read on to find out why.

Buy WestJet Points with a 40% Discount

Outside of sales, you can normally buy WestJet points at a rate of 1 WestJet point = 2 cents (CAD), excluding taxes.

During this promotion, you’ll receive the maximum 40% discount as long as you purchase at least 2,500 WestJet points. With a 40% discount, the cost per WestJet point drops to 1.2 cents per point (CAD). 

We value WestJet points at 1 cent per point, since that’s the average value you get when you redeem them against the base fare and Other ATC. In some rare cases, you can get slightly more value with Member Exclusive Fares, but you can also get lower value by redeeming them for third-party taxes and fees.

Even if you purchase WestJet points with a 40% discount, it’s still coming in well above our target valuation.

Plus, if you buy WestJet points with a Canadian billing address, you’ll also have to pay GST/HST on the amount of the purchase, since Points.com is registered in Canada. This further erodes any value of this sale, and drives up the cost even higher.

Therefore, if for any reason you want to buy WestJet points, it’s best to do so with a US billing address, since Canadian taxes won’t be levied on the transaction.

You can purchase up to 500,000 WSP in a calendar year, which is also the maximum possible amount you can purchase during this sale.

However, before you consider buying WestJet points, it’s imperative to consider if it’s a good idea in the first place, as the answer is almost always no.

Is Buying WestJet Points a Good Deal?

Before you consider taking advantage of this promotion, it’s important to take stock of the WestJet Rewards loyalty program, and the value you can get from purchasing WestJet points.

WestJet points can be used to offset the base fare and Other Air Transportation Charges of a WestJet flight at a rate of 1 WestJet point = 1 cent (CAD). If you redeem them against the government-imposed taxes and fees, the value drops down to 0.87–0.95 cents per point.

In the vast majority of cases, you can’t get any more value than 1 cent per WestJet point. The only exception to this is Member Exclusive Fares (see below).

Therefore, it doesn’t really make sense to pay more than 1 cent per point for WestJet points, since you’d get a better deal by paying cash for your flights instead. In other words, why pay 1.2 cents for something that’s worth just 1 cent?

What About Member Exclusive Fares?

Another feature of the WestJet Rewards program is Member Exclusive Fares, which offer a small discount compared to the regular cash rates.

It’s important to note that you need to be able to cover 100% of the Member Exclusive Fare’s base fare and Other ATC fees with WestJet points to be eligible for whatever discount is being offered.

This means that if you don’t have enough WestJet points in your account, you aren’t eligible for the Member Exclusive Fare. Your options would be to top up your account by purchasing WestJet points, or redeeming WestJet points against other fares, and paying the difference in cash.

To illustrate this, suppose you’d like to fly from Calgary to Montreal with WestJet, and you have 25,000 WestJet points in your account (worth $250). After entering your preferred date, you see the following breakdown of one-way fares.

The total cost with the Member Exclusive Fare is equivalent to $475.35 (CAD), while the total cost for the Econo fare is $545.43 (CAD).

Here, the Member Exclusive Fare offers a roughly 9% discount from the Econo fare, which is par for the course based on our analyses. While WestJet advertises Member Exclusive Fares offering up to 60% off, I’ve never seen anything even close to that.

If you have 25,000 WSP sitting in your account, you’d then need to purchase another 16,000 WSP to be able to cover the entire base fare and Other ATC.

Purchasing 16,000 WSP during this promotion costs $252 (CAD), with a 40% discount included and 5% GST levied against the transaction. (Given the way the promotion is structured, you’d have to buy 20,000 points, as the increments go up in chunks of 5,000 WestJet points).

Since you’d be on the hook for $67.10 (CAD) in taxes and fees with the Member Exclusive Fare, you’d wind up paying a total of $319.10 (CAD) out of pocket: $252 for the WestJet points, and $67.10 for the taxes and fees.

If you were to otherwise apply your 25,000 WSP to the total cost of the Econo fare and cover the remainder with cash, you’d have to pay an extra $295.43 (CAD) out-of-pocket after applying your WestJet points.

This winds up being $23.67 (CAD) less than if you were to buy WestJet points to top up your account.

In addition to saving a few dollars, you’d earn WestJet points on your Econo booking, and it would count towards Tier Qualifying Spend. Member Exclusive Fares aren’t eligible for points accrual, nor are they eligible for TQS.

It goes to show that buying WestJet points, even with a discount or bonus, won’t result in any significant savings in the vast majority of cases, and you’re better off covering the difference with your credit card instead.

Conclusion

WestJet’s latest Buy WestJet points promotion is available until November 6, 2025, and you can get a 40% discount when purchasing WestJet points.

Whenever promotions such as these come along, it’s important to consider if you stand to benefit from taking advantage of the sale. If you’re thinking about topping up your account, be sure to compare the cost with just paying the difference with your credit card, as you’re likely going to save money that way.

With the way that the WestJet Rewards program and the pricing of purchased WestJet points is structured, there aren’t really any cases in which it makes sense to buy WestJet points, even with a 40% discount.