Like all of its fellow hotel loyalty programs, Marriott Bonvoy puts on a rotating series of promotions every year to drive incremental stays among its members.
The latest set of promotions appears to vary quite a bit among Marriott Bonvoy members on a targeted basis.
Some members have received promotions that are very rewarding, others that are more run-of-the-mill, and still others haven’t received any promotions at all.
We’ll summarize some of the key things to know here, and then I’ll give you my impressions of a few of the targeted promotions that have popped up.
Marriott Bonvoy’s Targeted Promotions
Simply check the “Promotions” tab or menu on the Marriott Bonvoy website or app to see if you’ve been targeted for one of these promotions.
I personally haven’t noticed any targeted promotion on any of my household accounts’ profiles. If you don’t see one yet, keep checking back over the next couple of days, and also make sure to check all the accounts in your household too.
Keep in mind that there’s always a chance you were not targeted this time around. There’s no firm criteria for who gets targeted and who doesn’t.
Based on the terms and conditions, note that the promotion period can vary based on when you register: “Earning period starts the day after members register through the end of the month, plus an additional two (2) months.”
Thus, if you register in May 2022, you’d have a promotion end-date of July 31, 2022; meanwhile, if you wait until June 1 to register then you’d have until August 31, 2022 to complete your stays, so it may well be a good idea to delay your registration if you don’t have any urgent stays coming up.
Finally, as a general rule, only paid stays that earn base points within the Marriott Bonvoy program are eligible for promotions like these; redeeming Marriott Bonvoy points for a free night will not count towards the promotion criteria.
With that said, let’s break down a few of the different promotions that members have received for Summer 2022.
Earn Two Free Night Certificates After Two Stays
This is an insanely generous promotion if you’re lucky enough to be targeted for it.
Simply make one stay at a Marriott hotel and you’ll earn a Free Night Award worth up to 35,000 Bonvoy points. Then make a second stay, and earn another certificate.
Needless to say, if you happen to see this promotion on your account, you should absolutely be thinking of ways to optimize it, even if you don’t haven’t actually planned any travels during the promotion period.
Search for some cheap Marriott hotels in your area to do a mattress run – or if there aren’t any good choices nearby, you can always get a friend to check you in elsewhere using the “second guest trick” at a cheap property.
Remember, a Free Night Award worth up to 35,000 Bonvoy points can now be topped-up with up to 15,000 points to book a room that would otherwise cost up to 50,000 points.
The certificate can quite easily fetch $300+ in value if redeemed wisely, so it’s very much a blessing if you’ve been targeted for this promotion and can pick up two certificates for two cheap stays.
The only thing to note is that the free night certificates earned via promotions generally come with a six-month validity period, so you’ll want to think about how to tailor them towards your upcoming travel plans.
Earn 18,000 Points After Three Stays
Some members have received targeted promotions offering up to 18,000 Bonvoy points after a certain number of stays. The specific distribution of the points can vary, as we’ve seen both of the following offers:
- Earn 3,000 points after your first stay, 6,000 points after your second stay, and 9,000 points after your third stay
- Earn 4,000 points after your first stay, 6,000 points after your second stay, and 8,000 points after your third stay
Moreover, some versions of this promotion require that your stay includes a weekend night (i.e., a Friday or Saturday night), which could make fulfilling the conditions of the promotion more challenging.
Based on our 0.9cpp (CAD) valuation of Marriott Bonvoy points, 18,000 bonus points is worth $162, so this could certainly sway you into booking with Marriott for any upcoming trips you’ve been thinking about.
Earn 4,500 Points After Two Stays
A weaker version of the above targeted promotion only grants 4,500 Bonvoy points after two stays: 1,500 points after your first stay, and 3,000 points after your second stay.
By our valuations, the return here is only worth $40.50.
That’s unlikely to be too meaningful unless you were booking very cheap stays to begin with, but it’s still a nice chunk of change earned back if you’ve had a few stays planned already.
Earn Double Points
Some members have also been targeted for a few Double Points promotions, which I’d say represent lower value compared to the lump-sum bonus points.
For example, there’s a promotion for double points on stays of at least two nights in duration, as well as for double points on stays that include a weekend night.
Instead of the usual 5x or 10x Bonvoy points per USD spent at a property, you’d earn 10x or 20x Bonvoy points, respectively, based on the amount you paid for your nightly rate.
While these promotions don’t provide real outsized value, you’d happily take these promotions you were planning to book some Marriott hotels over the next few months anyway.
Moreover, they might move the needle when deciding whether to pay cash or redeem points for a hotel.
Marriott Bonvoy’s promotion event for the summer of 2022 has rolled out on a targeted basis, in keeping with the past few rounds of targeted promotions that we’ve seen from the program. Be sure to check your Promotions page to see whether you’ve been selected for an offer.
Compared to the last few rounds of targeted promotions, it appears that fewer members have been picked this time around, and the offers that are being surfaced aren’t quite as good either.
While I’d love to see stronger promotions being offered on a wider basis, the reality is that hotel bookings this summer are already in very high demand, so there’s no real need for Marriott to offer additional incentives for the time being.