Black Friday and Cyber Monday have changed a lot since the days of lining up outside Best Buy before sunrise for a wildly discounted TV.
The frenzy has mostly moved online, and while the deals feel a little less dramatic, there’s still plenty of value to be found.
One big perk of online shopping is the ability to route your purchases through portals like the Aeroplan eStore, letting you earn a healthy chunk of points at no extra cost, all from the comfort of home.
Add in the usual holiday sales and a well-chosen credit card, and Black Friday can still be a worthwhile points-earning event rather than just another excuse to overspend.
Here’s a curated look at the best deals this year.
This Black Friday & Cyber Monday roundup will be updated frequently as new deals roll in. Feel free to bookmark this page and check back often so you don’t miss anything worthwhile.
Aeroplan & Air Canada Black Friday Deals
From November 25–30, 2025, Air Canada is running its Black Friday sale across more than 180 destinations.
You can find the full breakdown in our Aeroplan Black Friday article, but the short version is: if you’re planning winter travel, this is one of the easiest times to lock it in.
Aeroplan eStore: Up to 10X + Extra Stacking
Through November 29, the Aeroplan eStore is offering elevated earn rates of up to 10 Aeroplan points per dollar at over 250 retailers.
A few noteworthy multipliers:
- Amazon.ca: Up to 10X (watch the eligible categories closely)
- Simons, Lego, Clearly, Samsung: 10X
- Apple: 6X from Nov 25–29
Aeroplan credit cardholders also get a 50% bonus on eStore points earned, and Aeroplan Elite members receive an additional 2X.
If you combine base points from Aeroplan credit cards, elite bonuses, cardholder multipliers, and the elevated eStore rates, you can hit up to 19.25 Aeroplan points per dollar spent with the right stack.
Air Canada Gift Cards: 3 Aeroplan Points per Dollar
Between November 20 and December 2, you’ll earn 3 Aeroplan points per dollar when purchasing $750+ in Air Canada gift cards.
If you also pay with an Aeroplan co-branded credit card, you can get up to 4.25 points per dollar.
Just remember Air Canada only allows two gift cards per booking, and the combined value must fully cover the purchase.
ZIPAIR
ZIPAIR has launched its once-a-year Black Friday Sale, with discounts across all routes. For Canadians, the standout is the nonstop Vancouver (YVR) – Tokyo Narita (NRT) service, priced from CAD $310 one-way in standard class.
For those wanting extra comfort without paying full-service carrier prices, ZIPAIR’s lie-flat “ZIP Full-Flat” seats are also on sale — starting around $1,310 one-way to Tokyo. It’s one of the most affordable ways to fly lie-flat to Japan, though the experience is very à-la-carte.
The sale runs from November 17–December 4, 2025 (Japan time), with travel valid from November 17, 2025 through March 28, 2026, depending on the route.
ZIPAIR fares include 7 kg of carry-on, but almost everything else comes at an extra cost. Wi-Fi is essentially the only complimentary perk onboard; meals, checked bags, and seat selection all cost extra. As long as you know what’s included and what isn’t, the value can be excellent.
TD Rewards
Check your email because there’s a targeted offer for select cardholders: earn 20,000 bonus TD Rewards points when you spend $500 or more on Expedia for TD.
If you hold the TD First Class Travel® Visa Infinite* Card, this stacks nicely with your built-in $100 annual travel credit, making it an easy double dip for anyone planning an upcoming hotel or flight booking.
Hotel Black Friday Deals
Marriott Bonvoy
From November 25–December 2, Marriott is offering:
- 25% off hotels booked through the app (members only)
- 20% off when booking online
Discount applies to stays between Nov 30, 2025 – Feb 22, 2026.
Buy Marriott Bonvoy Points
Through December 7, you can buy points with a 40% bonus. Not always the best value, but helpful for topping up.
Hilton Honors
Hilton is offering up to 25% off stays across Canada, the U.S., and Mexico through December 15, 2025.
Fairmont
Fairmont is running a strong 30% Off Worldwide Cyber Sale, offering one of the best premium-hotel discounts this Black Friday. Book between November 25 and December 1, 2025, and enjoy 30% off stays from November 28, 2025 through May 31, 2026.
The discount applies to two-night stays or longer at Fairmont properties worldwide, with no minimum stay required at participating hotels in North America (unless otherwise stated).
Accor (ALL)
Accor’s Black Friday offer includes:
- 30% off at participating hotels in Canada and the U.S.
- 40% off across the Americas
- +10% extra for ALL members
- Up to 4X Reward points when booking through the Accor app
Valid for bookings made before December 3, 2025, for stays Dec 19, 2025 – Dec 12, 2026.
Hotels.com
Hotels.com is running a handy holiday gift card bonus right now. Buy a $100 Hotels.com gift card and you’ll get a $15 bonus card, or pick up a $200 gift card and receive a $30 bonus.
This offer is only available via the Hotels.com app, and it’s an easy way to lock in future savings, especially if you already book prepaid stays through Hotels.com.
Gift cards are available in denominations from $10 to $2,000, they never expire, and there are no fees — which makes this one of the simplest travel-related deals to take advantage of this season.
Hotels.com Canada still hasn’t migrated to the One Key loyalty program, which means you can still benefit from the classic “Stay 10 Nights, Get 1 Reward” structure for now. If you’ve been meaning to use it before the switch, this promo makes the timing even better.
Black Friday Shopping Deals for Travellers
PC Optimum
Shoppers Drug Mart’s biggest Super Redemption Event returns with elevated cash values:
- Redeem 50,000 points → $75
- Redeem 130,000 points → $200
- Redeem 250,000 points → $400
- Redeem 300,000 points → $500
- Redeem 400,000 points → $700
- Redeem 500,000 points → $900
A great time to burn points strategically.
Rakuten.ca
Rakuten is featuring elevated cashback rates — often reaching 20% at select stores.
NordVPN is one of the simplest ways to secure your connection on public Wi-Fi and access Canadian streaming libraries while abroad, and is offering 100% cashback.
NordVPN
Conclusion
Black Friday and Cyber Monday are packed this year, and if you’re strategic, you can combine sales, portal bonuses, and credit card multipliers for genuinely outsized value.
Just try to shop with a plan so you don’t end up as the person who earned 40,000 points and somehow created a $4,000 balance on your credit card. We’ve all been there.
