The ever-popular American Express Shop Small promotion has returned for another round, having proven very popular during its first few rounds between 2018 and 2021.
From June 29 to August 24, 2022, American Express cardholders may register their card and then earn a $5 statement credit upon spending $10 with a participating Shop Small merchant, up to five times in total on each eligible card, for a total of up to $25 in statement credits.
Register for Shop Small
This round of the American Express Shop Small promotion is available at designated physical small businesses in Toronto, Montreal, Vancouver, Ottawa, and Calgary, as well as participating online small businesses nationwide.
Thus, even if you live outside one of these major cities, you can take advantage of the Shop Small promotion via online purchases at an eligible retailer near you.
To enroll in Shop Small, head to your Amex Offers section on your online dashboard, and you should see the offer available to register. The Shop Small offer has been witnessed on a wide range of Amex cards, including the Platinum Card, Business Platinum Card, Cobalt Card, and more.
Once you’ve registered, you can take advantage of the “Spend $10, Get $5” offer up to five times at any participating Shop Small retailer in Canada, for a total of up to $25 in statement credits.
(The 5 × $5 structure is less generous than in previous years, when we had a 10 × $5 statement credits, up to $50 in total. I imagine the rationale here is that small businesses may not need quite as much support in 2022 as they did in the summer of 2020 and 2021.)
There’s a limit of 100,000 registrations, so it’s worth clicking “Add to Card” as soon as possible to make sure you’re eligible for the offer before it runs out.
In line with the new registration cap, unlike in previous years, the Shop Small offer appears to show up on only one Amex product per cardholder, rather than every Amex card you hold.
This is a disappointing development for those of us who had maximized Shop Small offers across 10+ cards in years past, although there’s a workaround via Scotiabank-issued Amex cards should you wish to support your local small businesses to the extreme.
How It Works
As before, you can use the Amex Shop Small Map to look up the participating retailers by filtering for “Shop Small”.
You’ll find a list of participating locations in Toronto, Montreal, Vancouver, Ottawa, and Calgary, all marked with the Shop Small logo.
You can also browse a list of Shop Small retailers, which includes in-store and online locations. There are quite a few registered charities on this list, so if you have any spare credits by the end of the summer, you could consider making a $10 donation to these charities and benefiting from both a $5 statement credit and a tax receipt.
The promotion is intended to reward you for shopping 10 separate times at five different Shop Small retailers. To that end, the terms state:
To be eligible for a $5 (CAD) statement credit, a qualifying purchase of at least $10 (CAD) in a single transaction, after taxes, must be charged to your registered Card at up to 5 different participating locations in Canada, during the offer period and subsequently posted to your account. A qualifying purchase of at least $10 (CAD) in a single transaction that is made directly at a different participating business or different location of the same participating business will qualify for one $5 (CAD) statement credit, up to a total of 5 statement credits or a maximum of $25 (CAD) in statement credits per registered Card during the offer period. One or more purchases made directly at the same business location or the same online business will only be eligible to qualify for one $5 (CAD) statement credit.
Therefore, you’ll most likely need to shop with five separate Shop Small merchants to get the full $25 in statement credits.
However, if you or your household members hold multiple American Express cards and have registered all of them, you could always split up a larger transaction into multiple $10 payments on separate cards, thus triggering one of the five $5 credits for each card used.
If you happen to overburden your cashier or waiter during the process of splitting up a large bill, remember to leave a generous tip (perhaps using yet another American Express card from your pack)!
Scotiabank Amex Cardholders Can Register Too
Just like many previous Amex Offers, the Shop Small promotion is also available for Scotiabank American Express cardholders to register via this link.
The manual registration option is available to primary and supplementary cardholders of the Scotiabank American Express Card, Scotiabank Gold American Express Card, and Scotiabank Platinum American Express Card.
Unlike Amex-issued Amex cards, you can register as many Scotiabank-issued Amex primary or supplementary cards for Shop Small as you wish, so this is an ideal way to multiply your Shop Small earnings and truly maximize the offer if you happen to have a pile of these cards sitting around.
American Express Shop Small is back for 2022, allowing you to earn up to $25 in statement credits when supporting small businesses on one of your American Express products, plus as many Scotiabank-issued Amex cards as you have.
This promotion has certainly gotten less generous than in previous years, when Shop Small had offered up to $50 in statement credits (or even more in some cases) and it was possible to register all of your Amex cards under the Amex Offers dashboard as well.
Still, it’s an opportunity to earn $25 back when getting coffee and ice cream, and you can scale these earnings with other cardholders in your household or through a robust portfolio of Scotia Amex cards. Go forth and register all the Amex cards you can get your hands on – and then get spending!