Marriott Bonvoy Grants Status Soft Landing for 2026

Marriott Bonvoy is continuing its soft landing policy to anyone who doesn’t re-achieve the same or higher level of Marriott Bonvoy elite status in 2025. This means that at most, you’ll drop down one tier from the status you enjoyed in 2025 for the entirety of 2026 and through February 2027.

If you’re unable to maintain the same status you have this year, this policy will help you retain status with Marriott for the following year that you wouldn’t otherwise enjoy.

Marriott Bonvoy Grants Status Soft Landing for 2026

The qualification period for Marriott Bonvoy elite status follows the calendar year. Members must earn a minimum number of elite qualifying nights to reach various status thresholds (Silver, Gold, Platinum, Titanium, and Ambassador), as well as hit a spending threshold for Ambassador status only.

If you earn or renew status in 2025, you’ll enjoy that status through to February 2027.

However, if you’re unable to renew you status in 2025, Marriott Bonvoy has announced that members will be granted status one tier below their current status, which will be valid until February 2027. The new status will be reflected in the account as of March 2026, which is when their previous status will have expired.

What Will Happen to My Marriott Bonvoy® Elite Status

You’ll receive an email in the new year confirming your one-level drop, but there’s nothing else you need to do to benefit from this soft landing.

In practice, if you didn’t manage to re-achieve your 2024 status for 2025, the soft landing will be distributed as follows:

  • 2025 Ambassador members will enjoy Titanium status in 2026.
  • 2025 Titanium members will enjoy Platinum status in 2026.
  • 2025 Platinum members will enjoy Gold status in 2026.
  • 2025 Gold members will enjoy Silver status in 2026.

Marriott’s soft landing policy is meant to keep members continually engaged with the hotel chain despite having missed the qualification requirement for 2025.

The soft landing is most beneficial to outgoing Ambassador and Titanium members, who’ll continue to enjoy the program’s most meaningful benefits as Titanium or Platinum members in 2025, including free breakfast, suite upgrades, and 4pm late check-out, amongst others.

How Soft Landings Can Help You Lock In Lifetime Platinum

Marriott counts both the year you earn a tier and any calendar years you continue to hold that tier toward Lifetime totals.

That means a soft-landed year, where you still hold Platinum on the subsequent year, can often count toward the 10 required Lifetime Platinum years, even if you didn’t requalify the hard way.

The terms don’t spell out that you must hold the tier for the entire year, so treat this as a likely win rather than a guarantee and confirm your displayed status in the app each March.

Terms Conditions Loyalty Rewards Program Marriott Bonvoy 09 08 2025 05 01 PM

This is especially helpful if you’re close to the finish line. For example, I’m at 466 nights and six years of Platinum. I reached Titanium this year, which should bring me to seven eligible years in 2026.

If the soft-landing policy continues, I’d drop one level to Platinum in 2027 and likely get credit for an eighth year.

In 2028, I’ll push to re-earn Platinum, taking me to nine years, and in 2029 I’d retain Platinum for a tenth year—locking in Lifetime Platinum.

Thanks to credit card nights and regular travel, the Elite Qualifying Nights side isn’t the bottleneck; it’s about timing the years smartly.

marriott lifetime status strategy

Other Ways to Earn Marriott Bonvoy Elite Status

If you find yourself with a lower status than what you’ve enjoyed in the past few years, the good news is that earning Marriott Bonvoy elite status is easier than ever.

At the bare minimum, you can get Silver status simply by having a Canadian-issued Marriott Bonvoy American Express Card or a Marriott Bonvoy Business American Express Card. Either of these cards offer 15 elite qualifying nights, thereby granting you Silver status at 10 elite qualifying nights, but this status doesn’t really come with any meaningful benefits.

The American Express Platinum Card or the American Express Business Platinum Card both give you Gold status. There aren’t really many particularly useful benefits at this level, although having some status is always better than nothing.

If you have access to US credit cards, you can earn Platinum status simply by having the American Express US Marriott Bonvoy Brilliant Card. This is where things start to get meaningful, as you can enjoy free breakfast, 4pm late check-out, and upgrades to suites as part of your benefits.

You can enjoy Marriott Platinum status by simply having the right credit card

Considering that the organic route to Platinum status requires 50 elite qualifying nights in a calendar year, the $650 (USD) annual fee is a small price to pay for the status, especially if you can leverage it well on hotel stays throughout the year.

If you want to take the leap to Titanium, consider pairing your US-issued American Express US Marriott Bonvoy Brilliant Card with a US-issued American Express US Marriott Bonvoy Business Card. The former will give you 25 elite qualifying nights, and the latter will stack 15 elite qualifying nights in your account, resulting in a head start of 40 nights.

From there, you’ll only need to earn 35 elite qualifying nights throughout the year to earn Titanium status, which can be finessed with any double night promotions that pop up, or some strategic stays booked at cheaper hotels.

Conclusion

Marriott Bonvoy will grant a soft landing in 2026 to members who don’t renew their 2025 Marriott Bonvoy elite status. At most, members will move down one tier from the status they previously enjoyed, which will last through to the end of February 2027.

This gesture is meant to keep members engaged with the program, despite not having reached the typical qualification criteria.

If you find yourself without at least Platinum status for 2026, be sure to look at the American Express US Marriott Bonvoy Brilliant Card. It’s a much easier pathway to Platinum status, and can also be a good springboard to Titanium status when paired with the American Express US Marriott Bonvoy Business Card.

1 Comment
  1. Will

    Are you sure this soft landing policy will be honoured? I know Loyalty Lobby first reported it on on September 8 (https://loyaltylobby.com/2023/09/08/marriott-bonvoy-2024-elite-status-soft-landing-policy/) and at the time, the Marriott website did reference downgrading members being offered “one tier below their current status” (https://cdn.loyaltylobby.com/wp-content/uploads/2023/09/Marriott-Elite-Status-Soft-Landing.png).

    But if you visit that Marriott link now (https://help.marriott.com/s/article/Article-34363), the text has been updated to just say “Members who did not re-achieve their existing Elite status in 2023 will be downgraded” with no mention of “one tier” or anything suggesting a soft landing will be granted. See the screenshot you posted: https://princeoftravel.com/wp-content/uploads/2023/09/Screen-Shot-2023-09-09-at-6.27.50-AM.png.

    I tweeted at Marriott Bonvoy on Twitter and sent them an email for a clarification, and they responded with this vague answer: https://twitter.com/MBonvoyAssist/status/1704246843427655719

    “Hi Will, Thank you for reaching out. We do not have any updates to share on this. Marriott Bonvoy’s annual Elite business processing will begin early next year. For updates keep an eye out for updates to your account via email.”

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