Ascott Star Rewards (ASR) is the loyalty program of The Ascott Limited, one of the world’s leading serviced residence providers. Covering over 200 cities across more than 40 countries, ASR caters to both short-term stays and extended-stay guests, making it ideal for business travellers, expats, and long-term visitors.
Unlike many traditional hotel programs that use tiered redemption charts or qualifying nights, ASR follows a simple earning and redemption model. Points are earned based on total spend rather than just nights stayed, and redemptions are tied to a fixed cash value, making it predictable and easy to use.
Let’s break down how you can earn and redeem ASR points while maximizing the program’s benefits.
Note: All figures in this article are in Singaporean dollars (SGD).
Earning Ascott Star Rewards
The most direct way to earn ASR points is by booking stays at Ascott properties. Eligible brands include:
- The Crest Collection
- Ascott The Residence
- Somerset
- Citadines
- lyf
- Oakwood
- Harris Hotels
The earning rate varies based on your membership tier, starting at 10 points per Singaporean dollar spent for base-level members and increasing for elite members.
- Classic: 10 points per dollar spent
- Silver: 12 points per dollar spent
- Gold: 14 points per dollar spent
- Platinum: 16 points per dollar spent
Eligible spend includes room rates, dining, and services at participating properties, but excludes taxes and third-party bookings.
Ascott-Branded Credit Cards
While Ascott does not offer a co-branded credit card in North America, there are select credit cards in Asia that provide exclusive benefits:
American Express CapitaCard (Singapore)
- Complimentary 1-year Silver tier membership upon signing up or logging into your ASR account
- 15% one-time room discount voucher
Bank of Baroda Eterna Credit Card (India)
- One free night with a minimum 4-night stay at participating Ascott Star Rewards properties when booking with a Mastercard and using promo code MASTERCARD.
Bonus Point Promotions
ASR frequently runs seasonal promotions, especially during new property openings and festive periods, allowing members to earn extra points on stays. Registration is typically required, so it’s best to check your ASR account and email updates to stay informed.
Purchase Points
From time to time, ASR allows members to purchase points, either for topping up their account for a redemption or during promotional events where bonus points are offered.
However, one thing to keep in mind here is that, unlike other hotel points, ASR points expires 24 months after purchase, regardless of activity. So it’s crucial to buy points with a clear redemption goal in mind.
Long-Stay Bookings
ASR is particularly attractive for those booking extended stays, making it a strong option for business travellers, expats, and anyone planning long-term accommodations.
A unique feature of the program is Ascott’s special rate request for stays of 30 days or more. Instead of fixed pricing, members can select a property, choose a room type, specify the duration of their stay, and propose a desired rate.
The property then reviews the request and provides a customized quote, offering flexibility rarely found in hotel loyalty programs.
Long-stay rates still earn ASR points, often making them more rewarding than short-term stays.
Redeeming Ascott Star Rewards
Use Points to Offset Stays
ASR points can be used as a direct discount on stays at participating properties. Unlike hotel programs that offer free nights at fixed point values, ASR operates on a fixed-value redemption model, meaning points always have a consistent cash value.
Each ASR point is worth 0.25 cents, meaning:
- 1,000 ASR points = S$2.50
- 10,000 ASR points = S$25
- 100,000 ASR points = S$250
Points can be applied at checkout to reduce the total cost of a stay. If a member has enough points to cover the full booking amount, it effectively results in a complimentary stay.
Room Upgrades
ASR does not have a dedicated room upgrade redemption option, but members can use their points to book a higher room category if their balance covers the cost difference.
Dining and Lifestyle Experiences
Currently, there is limited information confirming the availability of redeeming ASR points for dining and lifestyle experiences. Members are advised to check with individual properties or the ASR program for the most up-to-date redemption options.
Transfer Partners
ASR does not currently have airline transfer partners, meaning points cannot be converted into frequent flyer miles. Members looking for travel-related redemptions can use ASR points to offset stays or convert them to STAR$ for lifestyle rewards.
The conversion rates are as follows:
- 10,000 ASR points = 25,000 STAR$
- Members can exchange points in blocks of 10,000 ASR points, up to a maximum of 50,000 ASR points per calendar year.
Once exchanged, STAR$ will be credited within 24 hours and cannot be reversed. This exchange option is available only to CapitaStar members in Singapore and Malaysia.
Ascott Star Rewards Elite Status
ASR offers a four-tier elite status system, designed to reward both frequent short stays and high-spending long-term guests. Unlike many hotel programs that base elite qualification on nights or stays, ASR allows members to qualify purely through total spending, making it more accessible for those booking premium accommodations but staying fewer nights.
Elite status is reviewed based on a rolling 12-month qualifying period, meaning members must meet the spending or night requirements within any continuous 12-month timeframe to maintain or upgrade their status.
For the full list of benefits, visit: ASR Membership Benefits.
ASR elite status stands out in several ways compared to traditional hotel programs.
1. Generous Check in check out time
While most hotel chains have a 3pm (or even 4pm) check-in and 11am or 12pm check-out, ASR properties generally offer a 2pm check-in and 12pm check-out policy, providing guests with more flexibility during their stays.
2. Full 24-Hour Stay for Platinum Members
Similar to Marriott Ambassador Elite status, one of ASR’s most valuable perks is the full 24-hour stay benefit for Platinum members. This allows guests to check in at any time of day and stay for a complete 24 hours, rather than being restricted by the standard check-in and check-out times.
For example, if a Platinum member checks in at 5am, they can stay until 5am the next day, making this one of the most flexible elite perks available—especially useful for travellers with overnight flights or late check-outs.
3. Complimentary Launderette Use
Long-term stays often mean frequent laundry needs, and ASR rewards its Gold and Platinum members with complimentary launderette access at participating properties.
- Gold members receive one complimentary use per stay
- Platinum members receive two complimentary uses per stay
This can be beneficial for business travellers and expats, reducing the need for costly in-house laundry services.
4. Exclusive Regional Benefits
ASR offers location-specific elite perks that add even more value for Platinum members:
- Complimentary Breakfast in Europe – Platinum members staying at participating properties in Europe receive a free daily breakfast.
- Complimentary One-Way Airport Transfer in the Middle East – Platinum members staying five nights or more at an ASR property in the Middle East receive a complimentary one-way airport transfer, making arrivals and departures much smoother.
Milestone Rewards
ASR goes beyond standard elite status benefits by rewarding members for hitting spending milestones within a calendar year. These milestone rewards add extra incentives as you progress through the program:
These spend-based bonuses make ASR even more rewarding for frequent travellers, allowing members to accumulate extra perks beyond traditional elite status.
Ascott Star Rewards Tips & Tricks
Maximize Extended Stays: ASR is one of the best loyalty programs for long stays, offering better earning potential than many traditional hotel chains.
Take Advantage of Promotions: Keep an eye on Ascott’s website and emails for limited-time promotions that boost your earnings.
Use Points for Upgrades: Instead of spending cash on premium rooms, redeem points for an elevated experience.
Stack Benefits with Corporate Rates: If your company has a partnership with Ascott, you may be able to combine corporate discounts with ASR points earning.
Frequently Asked Questions
How much are Ascott Star Rewards points worth?
ASR points generally have a fixed value when redeemed for stays, but the exact value depends on the property and redemption method.
Do Ascott Star Rewards points expire?
Yes, ASR points expire 24 months from the date they were earned, so it’s important to use them before they lapse.
Can I transfer Ascott Star Rewards points to another person?
Currently, ASR does not allow point transfers between accounts, but this policy may change in the future.
Does Ascott Star Rewards offer a co-branded credit card in Canada or the US?
Not yet, but co-branded ASR credit cards are available in select Asian markets.
Conclusion
Ascott Star Rewards is a strong loyalty program for serviced apartment enthusiasts, particularly those who prefer extended stays or frequently travel to Asia, Europe, and the Middle East. With a straightforward earning structure, useful redemption options, and elite status perks that cater to long-term guests, ASR offers compelling value for the right type of traveller.
While it lacks credit card transfer partners in North America, its benefits for direct bookings and elite perks make it a valuable program for those who frequently stay with Ascott properties. If you’re looking for a program that rewards extended stays and flexible redemptions, Ascott Star Rewards is worth joining.